IRIS & WOOL
THE PROJECT
Iris & Wool is steadily establishing itself as one of the few modern Australian fashion houses to have made merino wool their heartland.
The Woolmark-certified label continues to explore irresistible new spins on classic knitwear styles, and has recently achieved a major milestone, using Murkaby Wool from Founder Emily Rigg’s own farm in Burra, South Australia.
As a brand, Iris & Wool is leading the charge as a global pioneer in Merino wool Australian fashion. They are proud to be at the forefront of the sustainability narrative in the fashion industry.
Emmiko was brought into create a strategic brand well-positioned to reflect the Iris & Wool evolution into its well deserved position of a brand that transcends country and urban to hold a place in every modern Australian woman’s heart.
ROLE
Strategy
Brand Expression
Photography
Brand Design
Half yearly fashion campaigns
It’s hard to put into words how incredibly talented and hard-working Emma is. Emma is a real force to be reckoned with in the branding and brand building space. I don’t think I have ever worked with someone quite as passionate or hardworking as Em, she treats your business as her own and actually really wants you to grow and achieve. She has helped me re-brand my “baby” to become a more grown-up sophisticated version but still with a huge heart. Emma has also become my mentor, I honestly don’t believe Iris & Wool would be where we are today without, Em’s expertise. Emma comes highly recommended by me, you will not regret it. She really is a branding magician!.”
EMILY RIGGS
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Photography credit Julie Adams
