TIGER PURR - A CONSCIOUS ENERGY DRINK COMPANY
THE PROJECT
Tiger Purrr innovates with natural ingredients to create delicious, pure, healthy energy drinks... designed for sustained release energy. Crafted to taste good.
Tiger Purrr’s first product is a chai; an impossibly delicious blend of integral flavours, that provides a slow-release positive charge to support stamina and flow; allowing the courageous outliers of the world to go out, create and be the change they want to see in the world.
Founders Pauline Nguyen (a highly awarded and celebrated taste maker, restaurateur, international speaker, author, developmental coach and shaman) and Emma Scott (a brand strategist and multi-award winning designer) shared a common bond: the deep need to create something of exquisite quality, something uniquely flavoursome, something anti-ordinary.
The two friends are monomaniacal about the things that matter most.
Repulsed by the plethora of sickly sweet, powdered, chemical-laden chai they had consumed in their travels, they concocted something extraordinary. Something of rare craftsmanship. Something of restrained elegance. Something that respected the generations before them. Something oh so delicious.
Anti-ordinary chai for those who understand flavour, discern quality and appreciate purity. A fiercely elegant recipe crafted with the expertise of Mark Jensen, the master chef behind Red Lantern, the most awarded Vietnamese restaurant in the world.
ROLE
Strategy
Brand Expression
Brand Design
Web Design
I have only one word to say: Amazing! Ok two words: Incredibly Amazing!
This is a first class company that understands quality and exquisite taste. Tiger Purrr is the elite of Chai Tea, no ordinary brand comes close.
Even their packaging exemplifies excellent and attention to detail. But don’t stop there, wait until you taste the richness and quality! Again, absolutely amazing!
I’ve lived in DC for 20+ years, Washingtonian’s love fine dining and high end cafes, as such Tiger Purrr is a must for chai lovers in the Nation’s Capitol and around the world…
it is the ultimate!
I look forward to purchasing more to share with family, friends and coworkers.”
CHRISTOPHER W
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